Have you wondered how your website can do more to grow your business? What does your website need to convert more viewers into buyers? Here are 5 tips about branding, design, and SEO to help you drive higher visibility and conversion results.
Keep your messaging clear and use a professional design
94% of users will leave a website simply because of low-quality design or unclear messaging. An attractive, consistently branded, professional design throughout your website keeps users’ attention. Using plenty of whitespace gives readers breathing room. 75% of a company's credibility is based on their website’s design.
Make sure your site loads quickly and is easy to navigate
Your website should not be bogged down with too many videos, large files or extra code downloading things you don’t need. These slow your load times, and 83% of customers expect websites to load in less than 3 seconds. Provide navigation that is clear and logical with links that work.
Use responsive design to ensure great results on all devices
Up to 80-90% of people shop on mobile phones, so ensure that your attractive and functional design displays and functions well across browsers and screen sizes.
Keep your client journey simple, and use clearly worded and highly visible calls to action
Your website should be designed with a clear client journey in mind, with Calls-to-Action (CTAs) and simple navigation that seamlessly direct the customer where they need to go. Surprisingly, 70% of small businesses don’t have a CTA on their website homepage.
Focus on writing good content that your users will want to read
Content is the most important aspect of a website, for SEO purposes and for marketing/sales funnel results. Technical and Content SEO (Search Engine Optimization) ensures your website will be found by search engines when your clients are searching for a product like yours. Technical SEO is how your website is coded, using metatag descriptions and coding best practices. Content SEO is the use of good, readable content that optimizes keywords, words that the customer will use in search engines.
And here’s a quick look at what NOT to do with your website: